Soraya Bittencourt has more than 20 years of leadership in the software field. Soraya's motto is: "I can do that".Excellent in product, program and project management, she built a carreer of successfull products delivered as services (SaaS) as well as mobile applications.
Soraya is a former Microsoft executive and one of the original creators of Expedia, the first internet travel agency that revolutionized the industry.
As CEO of Nutrihand
Inc she created the concept and the applications that link health care providers with clients/patients to help them manage their health online. She built the first tracker for foods, activities and medical information and continued to innovate the space with new applications.
Patients can delay onset of diseases such as diabetes, hypertension and others or avoid complications. Providers can deliver better care, monitor effectiveness of treatment outcomes, intervene at the right times and increase patient compliance. Payers can reduce in average 30% of their healthcare costs, reduce absenteeism, increase target population satisfaction, loyalty and retention.
Nutrihand's platform delivers services that are extremely customizable to each user and also to each business partner.
Prior to Microsoft, Soraya worked at Lotus Development where she was responsible for the multimedia CD-ROM versions of 1-2-3, Notes, AmiPro, FreeLance, and the development of ScreenCAM.
Soraya was responsible for launching the first telecommunications satellite in Latin America and has won multiple awards for her expertise in user interface design, including Comdex's 1999 MVP AWARD for WebEx, 2001 AOL Deal of the Day and 2011 RD Clinic and Personal Tracker.