Thanks for Mundo S/A, Rede Globo staff, for story board graphics.
Expedia @ Microsoft
"Similar ideas occur everywhere from multiple people. The key is in the execution, to transform those ideas in real products or services."
When building disruptive technology, besides a great team, you also need a distribution channel and a large investment to make it happen.
Having someone like Bill Gates & Microsoft behind it , well... it certainly helped.